Tobii Eye Trackers

Tobii T60, T60 XL & T120 Eye Trackers

The Tobii T60, T60 XL and T120 Eye Trackers are integrated into a 17” or 24" TFT monitor. They are ideal for all forms of eye tracking studies with stimuli that can be presented on a screen, ranging from usability studies and market research to psychology studies, infant studies, reading studies, vision research and more.

Tobii T60 and T120 Eye Trackers make eye tracking easy and fully automatic. Long lasting calibrations are carried out in seconds and tracking is started by issuing a simple command. Tobii T60 and T120 Eye Trackers offer complete unobtrusiveness, with large freedom of head movement and no visible or moving “tracking devices”.

High tracking accuracy and excellent head movement compensation guarantees high quality data. The Tobii T60 and T120 Eye Trackers track basically everyone and drift compensation guarantees high tolerance to varying light conditions. Large studies can be conducted in a timely, cost-efficient manner.

The world's first 24" widescreen eye tracker extends your testing options... The Tobii T60XL is the only fully integrated remote eye tracker to natively support full HD resolution (1920x1200). This means you can show larger stimuli in greater detail.

Tobii Studio software offers a comprehensive platform for recording and analysing eye gaze and other data. It supports a broad range of studies ranging from usability testing and market research to psychology research and physiological experiments.

Tobii X60 & X120 Eye Trackers

The Tobii X60 and X120 Eye Trackers are standalone eye tracking units designed for eye tracking studies relative to any surface. The enable a variety of stimuli setups such as a TV or other displays, a projection screen or a physical object or scene.

The Tobii X60 and X120 are the most flexible Tobii eye trackers, recommended for studies that require particular setups such shopping shelf tests, simulator set ups and face-to-face communication experiments. Hardware configuration is easy and eye tracking fully automatic. Calibrations are long lasting and tracking is started by issuing a simple command.

Tobii X60 and X120 Eye Trackers offers complete unobtrusiveness, with large freedom of head movement and no visible or moving "tracking devices". High tracking accuracy and excellent head movement compensation guarantees high quality data. The Tobii X60 and X120 Eye Trackers track basically everyone and drift compensation guarantees high tolerance to varying light conditions. Large studies can be conducted in a timely, cost-efficient manner.

Tobii Studio Software

Tobii Studio™ is the most comprehensive eye tracking analysis and visualization software on the market. It is ideal for evaluating interactive media such as websites, software, e-mail campaigns, computer games, interactive TV, as well as print advertising, TV commercials, shopping shelves and physical products. Scientific research use includes psychology studies, infant research, reading studies, vision research and more.

• Record gaze data, participant interaction and independent variables
• Observe and log important events
• Replay test sessions after a test
• Calculate standard eye tracking metrics or export raw data
• Visualize results and make them more understandable and convincing
• Benefit from dedicated web tools

Tobii Studio supports project based work and enables effective administration of large numbers of test participants. Intuitive workflow allows practitioners, researchers, and students to work with the system without extensive training.

Tobii Technology

Tobii Technology is the world leader in hardware and software solutions for eye tracking – a technology that makes it possible for a computer to know exactly where a user is looking.

Tobii solutions for analysis are used in commercial applications to test usability of websites and software and to measure marketing effectiveness. Academic customers use the same products, primarily within cognitive psychology and vision research. Tobii also offers assistive technology solutions and OEM components for integration into various industry applications.

Tobii was founded in 2001 and has since its inception had very strong annual growth with good profitability. A large part of the revenues are reinvested in research and development. For its pioneering technology and products, the company has received a large number of prestigious awards. Tobii has its main office outside Stockholm, Sweden, and subsidiaries in the US, Germany, Norway and Japan. In other markets, Tobii’s products are promoted and sold via distributors. In Australia and New Zealand Tobii is represented by Objective Digital.

Visit www.tobii.com for more information.

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