Tobii launches new HD widescreen Eye Tracker for large stimulus display

Stockholm, Sweden – March 30, 2009 – Tobii Technology today announced its launch of a new widescreen Eye Tracker, bringing unique new benefits to the market research industry, usability testing and behavioral research.

The new Tobii T60 XL is the only widescreen Eye Tracker for large stimulus displays. Market researchers, usability professionals and scientific researchers can for the first time conduct widescreen eye tracking using large stimuli that actually become readable.

For example, market researchers can easily test print ads in the context of a magazine and measure the attention they attract relative to other competing ads and editorial text. In the scientific community, infant researchers can automatically measure preferential looking and vision researchers can use eye tracking in peripheral vision research. Regardless of the project, collected data can be analyzed immediately.

"This product puts us in an even better position to serve the overwhelming interest in eye tracking for market research applications that we have been experiencing the past year. In scientific fields it adds value and enhances efficiency in research related to developmental psychology, linguistics, media psychology, and vision", says Henrik Eskilsson, CEO at Tobii Technology.

Tobii T60 XL provides high-accuracy data over any widescreen stimulus and allows efficient analysis and export of quantitative data. Complete unobtrusiveness minimizes experimental effects. Comfortable transportation and easy set-up makes the Tobii T60 XL ideal for onsite data collection.

The Tobii XL will be demonstrated to the public for the first time at the following conferences:

• SRCD in Denver, April 2-4 (child research)
• Esomar Asia Pacific in Beijing, April 5-7 (market research)
• CHI in Boston, April 4-9 (human computer interaction)
• MRA in Chicago, June 3-5 (market research)

Welcome to our stand and be one of the first in the world to experience widescreen eye tracking! Eye Tracking is a technology that can tell exactly where a person is looking. It is well established as a method in market and shopper research, offering unique insights into consumer perception of marketing, product packaging, store shelves, store environments and more. In scientific research eye tracking is used to study human behavior and vision.

For interviews, please contact:

Tom Englund, Business Area Head, Analysis
Mobile +46 (0)709 16 16 81
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About Tobii Technology

Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is headquartered in Stockholm, Sweden, with offices in the U.S., Germany, Norway, Japan and China. Products are sold directly to customers and through resellers and partners worldwide. For more information, visit: www.tobii.com