Find out exactly where people are looking on the computer screen! Do they see your call to action or do they ignore it completely?
Eyetracking is included as part of every on-site usability testing session and can be conducted in your office or in a lab.
Eye Tracking outputs
The image on the left shows the path of someone's eyes across the screen. The larger the blue dot the longer they looked a something on the screen. The image on the right is for the same person and shows the areas of focus on the screen.
Technology
We use all Tobii eye trackers with Tobii Studio™ software. A complete platform for usability testing that allows quick and easy data analysis and reporting. New features make it ideal for evaluating interactive media such as websites, software, e-mail campaigns, on-line advertising, computer games, and interactive TV, as well as print advertising and TV commercials.
Objective Digital are the Australian and New Zealand reseller for Tobii. For more information about Tobii Eye Trackers click here.
