Information Architecture

Get your users to where they want to go!

Information architecture (IA) is the organisation and labelling of the content and functionality on the website. Information architecture works with your interface design meet your business goals.

We use insights gained from user research together with your business strategy to create and test the information architecture for your technology.

We find out how your users think about your content and labelling in a card-sorting activity. This involves a group of users sorting your content and functionality into logical groups, and labelling each group.

We conduct card-sorting in a focus group, or we reach your users online by using online card sorting tools.

Additional testing is done with your remote users with additional online tools, further validating your information architecture.