Usability Testing

Based on your strategy, we develop a set of critical tasks that a user would normally engage in. We observe a representative sample of users, in a one-on-one situation, as they complete the tasks on the website.

The use ofEyetracking allows the users to undertake the test on their own, without distraction. Immediately following the test we will replay the participant’s eye movements from the session and ask them to comment on their experience.

We identify any usability issues with your technology and help you work out how to fix them.

Your report includes video clips of the critical issues captured during testing.  Contact us to watch a sample movie!

Testing can be undertaken in our professionalEyeTrackLab or we will come to your office to test your digital media with a representative sample of your target customers.