Training course: Social Media as a business tool30th March, 2010, 9am to 4pm, Level 3, 50 York Street, Sydney, $595 + gst  Book online now at EventBrite or email jbreeze@ObjectiveDigital.com Social interaction is one of the key areas driving the take up of the Internet in today’s society. As a result, there has been an explosion in the number of social networks that consumers can get involved in, with names like Facebook, Twitter, LinkedIn, Slideshare and YouTube all instantly recognisable commodities. While most people now know what these social networking applications are, leveraging the opportunities they offer, especially in a business or enterprise sense, is something that most are struggling with at this point in time. This workshop will aim to explore the potential that some of these applications have in improving customer support, market research, brand management, collaboration, marketing and business development. You will have the opportunity to hear case studies, and more importantly, set up your own profiles on these sites, or to expand on the profiles and interactions you have already established. In doing so, you will learn: • What the tools are• How each can be used• What specific business processes can leverage social networks• How to convince your boss of its value• How to manage social networking**All attendees are advised to bring laptops. Here are some quotes from previous workshops that James has run: “Excellent presentation and a lot to take back to work”“I have now entered the twitterverse”“Very hands-on and lots of great ideas”“Lots of tips and stuff to think about. Great job!”“Practical demonstration of Web 2.0 tools” Book online now at EventBrite or email jbreeze@ObjectiveDigital.comAbout your facilitator:  James holds an MSc (Psych) and is the Chief Experience Officer of Objective Digital Pty Ltd, a Sydney based user experience consultancy.
James has 10 years experience across a myriad of user experience and social networking projects having worked with large corporates, small to medium businesses and government. He is a seasoned professional facilitator. He regularly runs public workshops with the Australian Interactive Media Industry Association (AIMIA), Australian Computer Society (ACS), Australian Direct Marketing Association (ADMA), ArkGroup and IQPC. James is an Honorary Associate, Masters Supervisor and Guest Lecturer at Macquarie University and the University of UNSW. He has recently started a discussion on social networking in the User Experience group on LinkedIn. Please add your thoughts. Also, check out his new posts on social media here.
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