User Research

No technology design project is complete without research with your users to find out the experience they expect.  We uncover insights into your users’ needs and preferences, and explore ideas for innovation.

We customise our research methods to suit your project and budget.

We reach your users wherever they are. Face to face methods include

•  interviews (including phone) and focus groups
• onsite research and observations.

Online tools we use include:

• online discussion forums
• online surveys
• online card sorting
• online informaton architecture testing

Social networks can be leveraged to target and engage with users. Networks we use include Twitter, Facebook, Linked In and Tangler.

We take the insights from all the research to profile your users. Techniques used to describe your users include:

•    Task analysis
•    Personas
•    Scenarios (goal and story based)
•    Workflow/customer journey